Vehicle Naming Honored by Literary Community
San Jose, CA - If you’re comparing the 2019 Chevy Tahoe vs 2019 Toyota Sequoia, you’re probably looking at performance, handling, design, comfort, cargo and amenities in an attempt to determine which better fits the unique demands of your lifestyle.
What you’re probably NOT thinking about, are the names of those vehicles.
But leading automakers are more than happy to pay...
4/5 Men Named ‘Glen’ Agree: Used Chevy(s) Rock
Interested in a used Chevy car, truck or SUV? You might want to get a friend’s opinion first…especially if you have a friend named Glen(n).
As of 2019, there are few industries or areas of marketing where ‘test groups’ aren’t utilized in some form or fashion. The goal, of course, to elicit candid reactions and assessments of a product, service...
FCA Hints at RAM Mammoth for 2021
Detroit, MI - And the headlines continue to roll in from the North American International Auto Show, where last month’s reveals sparked countless live auto news headlines and conversations which are continuing, even a month later.
Building upon much of the momentum from 2018, the most impactful reveals from the 2019 show seemed to be based around advances in sustainable...
GMC Misfires with #Woke Campaign. Ford Prospers.
If you’re in the market for a new truck and are comparing the 2019 Ford F-150 vs 2019 GMC Sierra, your decision might have just been made easier - depending on the intensity of your socio-political beliefs.
As we all know, and might have even forgotten by this point, razor-giant Gillette made massive headlines in January with their controversial long-form...
Samuel L Jackson: Ready to Sell Some MF’ing Used Cars
Cincinnati, OH - When looking for used cars Cincinnati drivers have plenty of dealerships to choose from, from the diverse selection of Cincinnati Auto Credit to the homespun charm of Lo’s Auto Sales. But in a surprising turn of events, one of the biggest names in Hollywood is about cause ripples in the Queen City automotive marketplace. And while...
Girl Named Sierra’ Chosen as New GMC Spokesperson
Whether you’re a loyal GMC customer interested in a heavy-duty 2019 GMC Sierra 3500, or even a base 1500, you might have noticed the changing face of GMC - at least in terms of its recent marketing initiatives.
Fueled by the increasing trend of dropping polished, celebrity spokespeople, and establishing a more relatable, home-grown approach, the automaker has spent most...
Dealership Leaves Customer With Nothing Left to Keep Him Hanging On
Los Angeles, CA - Over the last two decades, lovers of music have grown infinitely enamored with the trend of ‘storytelling’, placing the songwriter center-stage to explain the inspiration and stories behind their most popular lyrics. Some might reveal that their song was merely a loose interpretation, inspired in essence by an idea, a person or experience from their...
GM Attacks FCA for “Disrespecting Family Values”
Detroit, MI - Regardless of the industry you work in, we’re all familiar with the kind of raucous debauchery that can take place at trade shows. The combination of high-powered decision makers, exciting new products, alcohol and a (potentially) consequence-free and neutral environment are all ingredients in a trade show’s recipe for shenanigans. And the North American International Auto...
Athol MA Man Goes “Full Pollock” Over 2020 Supra
Athol, MA - In recent years, Western Massachusetts has reached what can only be described as “mythical status”. Not entirely unlike the absentee worlds of Atlantis, El Dorado or Bethesda Maryland, this part of the state (anything west of Route 495) consists primarily of what are referred to as “the lost towns”. And smack dab in the middle of...
Nicholas Cage: Prime Suspect in NAIAS Vehicle Theft
Detroit, MI - Among the highly-anticipated offerings to be unveiled at January’s NAIAS show, one of the stand-outs was undoubtedly Ford’s reveal of the 2020 Mustang Shelby GT500. Live auto news venues flooded newsfeeds with live-streaming reports on the GT500, considered to be Ford’s most powerful muscle car ever. And while actual horsepower ratings have yet to be confirmed,...
Biggest Nuggets: A Gold Prospector’s SUV Review
Recently, we at The Lemon were asked to compare the 2019 GMC Terrain vs 2019 Hyundai Tucson. And while we could have easily tasked the assignment to one of our in-house writers, we started thinking “New Year, New Us”. As such, we decided that a fresh voice might infuse our content with a fresh energy. But in seeking a...
Does the Impala Feel Like it Was Dumped for a Colorado Mother of 5?
Following hot on the heels of Ford’s announcement that they’d be purging their line of sedans to focus on building a refined lineup of crossovers, Chevy has followed suit with a similar strategy. And who could blame them? Based on sale numbers alone, it’s clear that the evolved expectations of today’s drivers prioritize eco-friendliness, versatility and safety above all...
‘Foul Play’ Ruled in Hunger Death. Wife’s Indecision to Blame
Legal precedent (or authority) is defined by a legal case which establishes a principle or rule which is then used by other judicial bodies when deciding similar cases. And in the history of legal precedent, none might be more fascinating than the State of Maryland vs. Cleese, a case which challenges the idea of spousal responsibility for each other’s...
Study Shows Women Now Control Car-Buying Dollars
If you’re debating purchase of a 2019 Chevy Equinox vs 2019 Honda CR-V, studies show that you are likely to be a married female, between the ages of 26-54, with a combined income over $75,000, with a husband you should probably check in on.
In October of 2016, a study from Allianz Life Insurance Company of North America, 51% of...
8-Year Old Stepson Agrees to Cut CO2 Emissions by 2030
Any automotive news site that fails to report on environmental initiatives is hardly worth its salt. So when The Lemon aspires to report on live auto news you can bet that we’re going to keep you up to speed on the latest in environmentally consciously headlines. Unfortunately, in this case, it has less to do with hybrid and EV...
Finding New Methods of Comparing SUVs
Automotive comparisons can prove challenging, especially in areas such as design since it’s inherently subjective. While you can speak your mind and share your personal opinion, there’s no guarantee that you’re actually helping to influence anyone’s purchase. But what happens when you’re comparing two vehicles that prove lacking even in the subjective areas of consideration? Ultimately one needs to...
Content Writer Fired. “Can’t Write Non-Offensive Article”
Peterborough NH - When we say the words ‘Automotive SEO’ what comes to mind? For many of you, the answer will inevitably be ‘not much’, considering the scarce likelihood that you have any understanding of what we’re actually talking about. But for the others (ones who consider themselves automotive-savvy, mechanically-inclined or proficient in search engine optimization) the answer is...
Airbag Recall is Now “Fun for the Whole Family”
In recent months, live auto news headlines have detailed the proverbial nails-in-the-coffin for an automotive mainstay, in the form of Japanese airbag giant, Takata. In recent years, it has been discovered that long-term exposure to extreme heat and humidity can cause the airbags to explode, releasing both shrapnel and harmful chemicals. And yes, such defective airbags have been responsible...
Chevy Dealer Aims to Prove That “Everything is More Inclusive in Texas”
Fort Worth TX - While seemingly archaic (when viewed in this politically-correct landscape) there’s an old anecdote commonly used by Texans to criticize one another based on their city, town or place of origin. Stop me if you’ve heard it before, but it goes something like “only two things come from (insert location): steers and (derogatory comment for homosexuals)....
“Sugar Daddy Financing” Offers No Credit Car Loans
According to a recent study conducted for Forbes Magazine, there is now an unprecedented number of CEO’s and top-tier executives who are guilty of moonlighting above their high-profile day jobs based solely on their dual role as ‘Daddy’. And before you go getting all warm and fuzzy in your heart, thinking that we’re talking about enviably-close Father/Daughter relationships, stop....
