As the proposed merger between Fiat-Chrysler and Renault crumbles, we wonder if 'Shade' is the root cause.

Shade Behind the Failed FCA / Renault Merger

Just one week ago, the proposed merger between Fiat-Chrysler and French automaker, Renault had been poised to give birth to an entity that would...
Jim Hackett is shown with a monocle next to the Netflix logo and six people are holding numbered Ford umbrellas.

New Netflix Series Addresses Ford Earnings Scandal

Scotts Valley, CA - As if most every Ford dealership wasn’t having hard enough time, pressured to sell off slow-moving inventory as they prepare...
The Mazda symbol in a storm next to DC's Shazam! in live auto news

Cars That Almost Were: 2019 Mazda Shazam

For the better part of two decades, the scope of comic-based entertainment seems to have grown exponentially…arguably to the point of oversaturation. From feature...
No GM plant closures rally in live auto news

GM Enacts New Strategy to “Normalize” Plant Closures

Detroit MI - In live auto news, General Motors has fallen under increased scrutiny in recent months, resulting from a wide array of fiscal...
Electrician at a Ford factory in live auto news

Electrification of F-Series Sparks Unexpected Debate

After decades of discussion, debates and live auto news coverage regarding the energy crisis, the majority of automakers seem to be neck-in-neck with one...
Friends cast and the Toyota Supra in live auto news

Nobody Told the 2020 Toyota Supra Things Were Gonna Be This Way

Nostalgia has always been an important touchstone of successful marketing, used indiscriminately by countless industries in an attempt to appear relatable while tugging at...
President Donald Trump takes a stance against the 2019 Ram HD and national security

Trump Criticizes 2019 RAM HD as “Threat to National Security”

Washington, DC - Every once in a while, The Lemon catches wind of an example of live auto news intersecting with the world of...
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You Can Now Understand “Jeep Thing” Thanks to Groundbreaking New App

Detroit, MI - If you’re anything like us, you’ve either had a friend, family member or co-worker who subscribes to the intangible ideal known...
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FCA Hints at RAM Mammoth for 2021

Detroit, MI - And the headlines continue to roll in from the North American International Auto Show, where last month’s reveals sparked countless live...
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Nicholas Cage: Prime Suspect in NAIAS Vehicle Theft

Detroit, MI - Among the highly-anticipated offerings to be unveiled at January’s NAIAS show, one of the stand-outs was undoubtedly Ford’s reveal of the...