“Christmas Icon” Helps Toyota to Beat out Chevy for #2 Truck Spot
It’s a tale as old as time. No…we’re not talking about ‘Beauty and the Beast’, you strung-out Disney+ junkie; we’re talking about the battle...
Disney+ and Toyota Know a Cross-Marketing Opportunity When They See One
Over the last few years, streaming services have all but usurped the home entertainment industry, all while reshaping our cultural mindset.
Netflix paved the way...
BMW to Upcharge for Apple CarPlay
In this business, live auto news headlines can present themselves in a wide variety of forms. Most are focused on a particular model, consisting of...
Athol to Toyota “No Thank You”
Athol, MA - There are times when a story takes a dogleg turn, taking you in an entirely different direction. There are even times...
Scottish Social Club from Indiana Declares War on Chevy
As if Chevy (and GM as a whole) weren’t already weathering a continual onslaught of bad press, it appears as though a splinter faction...
Nobody Told the 2020 Toyota Supra Things Were Gonna Be This Way
Nostalgia has always been an important touchstone of successful marketing, used indiscriminately by countless industries in an attempt to appear relatable while tugging at...
Vehicle Naming Honored by Literary Community
San Jose, CA - If you’re comparing the 2019 Chevy Tahoe vs 2019 Toyota Sequoia, you’re probably looking at performance, handling, design, comfort, cargo...
Athol MA Man Goes “Full Pollock” Over 2020 Supra
Athol, MA - In recent years, Western Massachusetts has reached what can only be described as “mythical status”. Not entirely unlike the absentee worlds...
NBA Player Exposes Flaws in Toyota Naming Strategy
Houston, TX - Will your mother, wife, girlfriend or daughter like the 2019 Toyota Sequoia? To quote 1990’s rapper Sir Mix-a-lot, “Only if she’s...
New Study says ‘Driving a Yaris’ and ‘Regret’ are Almost Indistinguishable
Long before any college or university had secured research funding to prove (or disprove) it, a long-standing (and oft-quoted) trope has laid claim that...
