Ohtani Announces NASCAR Debut
Los Angeles Angels breakout star Shohei Ohtani apparently isn’t content with being one of the most versatile, dynamic players the sport has seen since...
2021 Chevy Equinox, Toyota RAV4 Announce Runs for Governor
As we’ve learned all too well recently, name recognition and celebrity are increasingly standing in for experience and expertise when it comes to electing...
Amidst Chip Shortage, Auto Industry Looks for Radical Solutions
My frequent readers will know that I have three skills: eloquence and a knack for crafting exquisite sentences, the ability to restate...
Boddums Up: The 2020 Jeep Compass Conundrum
Good day readers, I’ve got a treat for you. You see, I’ve become something of a celebrity over the last few months as my...
Social Distancing On the Go!
The auto industry is a complicated place. For one thing, it’s not really a place; so much as it’s a collection of businesses, each...
90’s Singer Becomes Most Sought After Spokesperson of 2020
If nothing else, the next few years are shaping up to be a full-scale shootout between competing crossover and SUV offerings. For the better...
Ford’s #1, But Some States Just Aren’t Inuit
’Tis the season…the season where, from one coast to another, friends, families, and loved ones are uniting with one another to share in the...
“Christmas Icon” Helps Toyota to Beat out Chevy for #2 Truck Spot
It’s a tale as old as time. No…we’re not talking about ‘Beauty and the Beast’, you strung-out Disney+ junkie; we’re talking about the battle...
Disney+ and Toyota Know a Cross-Marketing Opportunity When They See One
Over the last few years, streaming services have all but usurped the home entertainment industry, all while reshaping our cultural mindset.
Netflix paved the way...
BMW to Upcharge for Apple CarPlay
In this business, live auto news headlines can present themselves in a wide variety of forms. Most are focused on a particular model, consisting of...
Athol to Toyota “No Thank You”
Athol, MA - There are times when a story takes a dogleg turn, taking you in an entirely different direction. There are even times...
Scottish Social Club from Indiana Declares War on Chevy
As if Chevy (and GM as a whole) weren’t already weathering a continual onslaught of bad press, it appears as though a splinter faction...
Nobody Told the 2020 Toyota Supra Things Were Gonna Be This Way
Nostalgia has always been an important touchstone of successful marketing, used indiscriminately by countless industries in an attempt to appear relatable while tugging at...
Vehicle Naming Honored by Literary Community
San Jose, CA - If you’re comparing the 2019 Chevy Tahoe vs 2019 Toyota Sequoia, you’re probably looking at performance, handling, design, comfort, cargo...
Athol MA Man Goes “Full Pollock” Over 2020 Supra
Athol, MA - In recent years, Western Massachusetts has reached what can only be described as “mythical status”. Not entirely unlike the absentee worlds...
NBA Player Exposes Flaws in Toyota Naming Strategy
Houston, TX - Will your mother, wife, girlfriend or daughter like the 2019 Toyota Sequoia? To quote 1990’s rapper Sir Mix-a-lot, “Only if she’s...
New Study says ‘Driving a Yaris’ and ‘Regret’ are Almost Indistinguishable
Long before any college or university had secured research funding to prove (or disprove) it, a long-standing (and oft-quoted) trope has laid claim that...
Masshole Drops “Trou’ and Gets Weird With Local Laws
If you’re ever sitting at home, bored (probably with no pants on) and feel like falling down a rabbit-hole, do an online search for...
Toyota Eyes New Naming Strategy for 2020
“Gentlemen…and ladies…taking the main stage we have a very special request. She’s a sexy crowd favorite who’s here just for you. Make sure and...
THIS is the #1 Thing Men Look For in a Woman (& You’ll Never...
“Consequence-Free Sex”.
Isn’t that refreshing, in a world of clickbait articles? Leave it to The Lemon to cut right to the chase and give you...
