A certified pre-owned Toyota dealer checklist is shown.

2022 Brings Big Changes to Toyota CPO Terms

If you’ve been thinking about visiting your local Certified Pre-Owned Toyota dealer, but you’ve been waiting in hopes that the car market will get...
The Toyota logo is shown near lots of subscribe buttons.

Toyota (and Others) Want You to Smash that Subscribe Button

My readers, you wise and prosperous fools, I come to you today with a vision: my vision for the auto industry and what it...
A truck market researcher is shown comparing the 2022 Chevy Silverado vs 2022 Toyota Tundra.

Truck Manufacturers Chase Exciting New Market

The auto industry is a fickle creature with manufacturers constantly chasing after new markets and demographics to buy their vehicles. While you might spend...
A 2021 Jeep Grand Cherokee L vs 2021 Toyota Highlander comparison is taking place in the driveway of a house.

Buying an SUV? Keep Your Friends in Mind

Choosing the right SUV is hard – even worse, a lot of online resources don’t really help. Instead, they provide you with a lot...
Shohei Ohtani is show standing at an Illinois pre-owned Toyota dealership.

Ohtani Announces NASCAR Debut

Los Angeles Angels breakout star Shohei Ohtani apparently isn’t content with being one of the most versatile, dynamic players the sport has seen since...
A silver 2021 Chevy Equinox is shown wearing an American flag hat during a 2021 Chevy Equinox vs 2021 Toyota RAV4 competition.

2021 Chevy Equinox, Toyota RAV4 Announce Runs for Governor

As we’ve learned all too well recently, name recognition and celebrity are increasingly standing in for experience and expertise when it comes to electing...
Gloved hands are holding a computer chip, which is facing a shortage in today's live auto news.

Amidst Chip Shortage, Auto Industry Looks for Radical Solutions

My frequent readers will know that I have three skills: eloquence and a knack for crafting exquisite sentences, the ability to restate...
Side profiles of the 2020 Jeep Compass vs 2020 Toyota RAV4 are shown in front of an inbox of emails.

Boddums Up: The 2020 Jeep Compass Conundrum

Good day readers, I’ve got a treat for you. You see, I’ve become something of a celebrity over the last few months as my...
A man is blowing bubbles with two red trucks, the 2020 Chevy Colorado vs 2020 Toyota Tacoma, in them.

Social Distancing On the Go!

The auto industry is a complicated place. For one thing, it’s not really a place; so much as it’s a collection of businesses, each...
Sarah McLachlan is shown from a SPCA ad to 'ruin your day' and may be doing more ads to help buyers choose between a 2020 GMC Terrain vs 2020 Toyota RAV4.

90’s Singer Becomes Most Sought After Spokesperson of 2020

If nothing else, the next few years are shaping up to be a full-scale shootout between competing crossover and SUV offerings. For the better...
Inuit people are standing next to a Ford Pro4x truck with a husky in the back, debating the 2020 Ford F-150 vs 2020 Nissan Titan.

Ford’s #1, But Some States Just Aren’t Inuit

’Tis the season…the season where, from one coast to another, friends, families, and loved ones are uniting with one another to share in the...
A framed photo of a shirtless Santa giving the middle finger is shown in front of the GM building to help compare the 2020 Chevy Silverado 1500 vs 2020 Toyota Tundra.

“Christmas Icon” Helps Toyota to Beat out Chevy for #2 Truck Spot

It’s a tale as old as time. No…we’re not talking about ‘Beauty and the Beast’, you strung-out Disney+ junkie; we’re talking about the battle...
The Mandalorian character is next to the Toyota rep in front of a vehicle in live auto news.

Disney+ and Toyota Know a Cross-Marketing Opportunity When They See One

Over the last few years, streaming services have all but usurped the home entertainment industry, all while reshaping our cultural mindset. Netflix paved the way...
A hand is flipping off the BMW Apple CarPlay feature which is a topic in live auto news.

BMW to Upcharge for Apple CarPlay

In this business, live auto news headlines can present themselves in a wide variety of forms. Most are focused on a particular model, consisting of...
A business man is confused with a River Rat Race from Athol MA poster in the image. He is confused about what the comparison of 2019 GMC Terrain vs 2019 Jeep Cherokee has to do with Toyota.

Athol to Toyota “No Thank You”

Athol, MA - There are times when a story takes a dogleg turn, taking you in an entirely different direction. There are even times...
People in Scottish outfits and kilts are tugging a rope attached to an SUV in the battle revolving around the 2019 Chevy Traverse vs 2019 Toyota Highlander.

Scottish Social Club from Indiana Declares War on Chevy

As if Chevy (and GM as a whole) weren’t already weathering a continual onslaught of bad press, it appears as though a splinter faction...
Friends cast and the Toyota Supra in live auto news

Nobody Told the 2020 Toyota Supra Things Were Gonna Be This Way

Nostalgia has always been an important touchstone of successful marketing, used indiscriminately by countless industries in an attempt to appear relatable while tugging at...
Two men brainstorm the worst auto names

Vehicle Naming Honored by Literary Community

San Jose, CA - If you’re comparing the 2019 Chevy Tahoe vs 2019 Toyota Sequoia, you’re probably looking at performance, handling, design, comfort, cargo...
A man in a hazmat suit cleans a scene under a black light

Athol MA Man Goes “Full Pollock” Over 2020 Supra

Athol, MA - In recent years, Western Massachusetts has reached what can only be described as “mythical status”. Not entirely unlike the absentee worlds...
The Toyota logo on black with a basketball player

NBA Player Exposes Flaws in Toyota Naming Strategy

Houston, TX - Will your mother, wife, girlfriend or daughter like the 2019 Toyota Sequoia? To quote 1990’s rapper Sir Mix-a-lot, “Only if she’s...