A framed photo of a shirtless Santa giving the middle finger is shown in front of the GM building to help compare the 2020 Chevy Silverado 1500 vs 2020 Toyota Tundra.

“Christmas Icon” Helps Toyota to Beat out Chevy for #2 Truck Spot

It’s a tale as old as time. No…we’re not talking about ‘Beauty and the Beast’, you strung-out Disney+ junkie; we’re talking about the battle...
The Mandalorian character is next to the Toyota rep in front of a vehicle in live auto news.

Disney+ and Toyota Know a Cross-Marketing Opportunity When They See One

Over the last few years, streaming services have all but usurped the home entertainment industry, all while reshaping our cultural mindset. Netflix paved the way...
A hand is flipping off the BMW Apple CarPlay feature which is a topic in live auto news.

BMW to Upcharge for Apple CarPlay

In this business, live auto news headlines can present themselves in a wide variety of forms. Most are focused on a particular model, consisting of...
A business man is confused with a River Rat Race from Athol MA poster in the image. He is confused about what the comparison of 2019 GMC Terrain vs 2019 Jeep Cherokee has to do with Toyota.

Athol to Toyota “No Thank You”

Athol, MA - There are times when a story takes a dogleg turn, taking you in an entirely different direction. There are even times...
People in Scottish outfits and kilts are tugging a rope attached to an SUV in the battle revolving around the 2019 Chevy Traverse vs 2019 Toyota Highlander.

Scottish Social Club from Indiana Declares War on Chevy

As if Chevy (and GM as a whole) weren’t already weathering a continual onslaught of bad press, it appears as though a splinter faction...
Friends cast and the Toyota Supra in live auto news

Nobody Told the 2020 Toyota Supra Things Were Gonna Be This Way

Nostalgia has always been an important touchstone of successful marketing, used indiscriminately by countless industries in an attempt to appear relatable while tugging at...
Two men brainstorm the worst auto names

Vehicle Naming Honored by Literary Community

San Jose, CA - If you’re comparing the 2019 Chevy Tahoe vs 2019 Toyota Sequoia, you’re probably looking at performance, handling, design, comfort, cargo...
A man in a hazmat suit cleans a scene under a black light

Athol MA Man Goes “Full Pollock” Over 2020 Supra

Athol, MA - In recent years, Western Massachusetts has reached what can only be described as “mythical status”. Not entirely unlike the absentee worlds...
The Toyota logo on black with a basketball player

NBA Player Exposes Flaws in Toyota Naming Strategy

Houston, TX - Will your mother, wife, girlfriend or daughter like the 2019 Toyota Sequoia? To quote 1990’s rapper Sir Mix-a-lot, “Only if she’s...
White 2019 Toyota Yaris in back with depressed man in front

New Study says ‘Driving a Yaris’ and ‘Regret’ are Almost Indistinguishable

Long before any college or university had secured research funding to prove (or disprove) it, a long-standing (and oft-quoted) trope has laid claim that...