A satire live auto news photo depicting how the Gladiator got its name

The Amazing Story of How the Jeep Gladiator Came to Be

In July of 2018, Sergio Marchionne, the executive responsible for merging two faltering automakers into the unstoppable force known as Fiat-Chrysler, died at the...
Pride Rock from The Lion King live-action remake with a tourist in front

Live-Action Lion King to Feature Brand-New Characters + Jeep

Los Angeles, CA - While The Lemon prides ourselves on covering live auto news, we sometimes get suckered into the allure of Hollywood. If...
Flaming car in back with reindeer, presents and a fireman in front

BREAKING: “Christmas” Creator Santa Claus Dead

Santa Claus will not be coming to town in 2019. While we primarily focus on live auto news, The Lemon has received exclusive intel...
A field of marijuana plants with the NASCAR logo above

NASCAR Feels the Need…the Need for WEED?!

Daytona Beach, FL - The phrase “Tires Blazin’” is about to take on a whole new meeting, as one of the most lucrative and...
Gray Dodge Caravan at Mexican border fleeing with other migrants

U.S. Troops to Stop (Shipment of Dodge) Caravan at Mexican Border

Reporting on live auto news, one grows accustomed to noting how blurred lines can arise when a subject transcends the automotive industry to exist...
Infographic of political spectrum, silhouette of protesters and iphone with rotary dial

Did Mazda’s Throwback Engine Inspire Apple’s New iPhone Concept?

It was earlier this year when Mazda’s Vice President of Sales and Customer Service (Europe) Martijn Brink confirmed that the automaker’s Zoom-Zoom 2030 plan...
Yellow Honda Fit with Always Sunny in Philadelphia logo and Dennis' face

Always Sunny Season 13 Sponsorship Employs New (Yet Familiar) Tactic

Torrance, CA - 2020 will mark the fiftieth year that automaker Honda has been an active (if not leading) presence in the American car-buying...
Aquaman with trident in front of gray Maserati grille

Maserati & Aquaman Credited for Recent Spike in Trident Sales

It was the first week in October when social media went abuzz with widespread sharing of the second trailer for James Wan’s Aquaman, after...
Large man with "Stay Strong" and "Demi Lovato" tattooed on chest, Demi Lovato holding face, on black background

Bugatti Considering SUV (And in related story, Would Demi Lovato Date a ‘Dad-Bod’?)

When Monday morning rolls around in the office, and someone asks me how my weekend was, they’re probably expecting small-talk about work I got...
A black VW Golf with bumper sticker "tits or GTFO", Bumblebee transformer and woman silhouette in front of sunset

BUMBLEBEE to Introduce Controversial “Non-PC” Transformer (for “Era Accuracy”)

This Christmas, Paramount Pictures releases the newest chapter in the Transformers film franchise in the form of BUMBLEBEE, a prequel centered around the breakout...