A business man is confused with a River Rat Race from Athol MA poster in the image. He is confused about what the comparison of 2019 GMC Terrain vs 2019 Jeep Cherokee has to do with Toyota.

Athol to Toyota “No Thank You”

Athol, MA - There are times when a story takes a dogleg turn, taking you in an entirely different direction. There are even times...

2018 Camry’s Cruise Control Malfunctions, Car Goes on Drug-Fueled Murder Spree

The upcoming 2018 Toyota Camry is going to feature a number of advanced safety features, including: Pre-Collision System with Pedestrian Detection Lane Departure Alert...
Sarah McLachlan is shown from a SPCA ad to 'ruin your day' and may be doing more ads to help buyers choose between a 2020 GMC Terrain vs 2020 Toyota RAV4.

90’s Singer Becomes Most Sought After Spokesperson of 2020

If nothing else, the next few years are shaping up to be a full-scale shootout between competing crossover and SUV offerings. For the better...
People in Scottish outfits and kilts are tugging a rope attached to an SUV in the battle revolving around the 2019 Chevy Traverse vs 2019 Toyota Highlander.

Scottish Social Club from Indiana Declares War on Chevy

As if Chevy (and GM as a whole) weren’t already weathering a continual onslaught of bad press, it appears as though a splinter faction...
The Mandalorian character is next to the Toyota rep in front of a vehicle in live auto news.

Disney+ and Toyota Know a Cross-Marketing Opportunity When They See One

Over the last few years, streaming services have all but usurped the home entertainment industry, all while reshaping our cultural mindset. Netflix paved the way...
Weathered United States flag with Massachusetts license place reading "masshole"

Masshole Drops “Trou’ and Gets Weird With Local Laws

If you’re ever sitting at home, bored (probably with no pants on) and feel like falling down a rabbit-hole, do an online search for...
Inuit people are standing next to a Ford Pro4x truck with a husky in the back, debating the 2020 Ford F-150 vs 2020 Nissan Titan.

Ford’s #1, But Some States Just Aren’t Inuit

’Tis the season…the season where, from one coast to another, friends, families, and loved ones are uniting with one another to share in the...

Toyota Infotainment (Better Than A Boombox)

The act of finding your next car is not unlike a medical self-examination. (Bear with me on this one…) It’s not just because you should be...
A hand is flipping off the BMW Apple CarPlay feature which is a topic in live auto news.

BMW to Upcharge for Apple CarPlay

In this business, live auto news headlines can present themselves in a wide variety of forms. Most are focused on a particular model, consisting of...
Friends cast and the Toyota Supra in live auto news

Nobody Told the 2020 Toyota Supra Things Were Gonna Be This Way

Nostalgia has always been an important touchstone of successful marketing, used indiscriminately by countless industries in an attempt to appear relatable while tugging at...
The Toyota logo on black with a basketball player

NBA Player Exposes Flaws in Toyota Naming Strategy

Houston, TX - Will your mother, wife, girlfriend or daughter like the 2019 Toyota Sequoia? To quote 1990’s rapper Sir Mix-a-lot, “Only if she’s...
White 2019 Toyota Yaris in back with depressed man in front

New Study says ‘Driving a Yaris’ and ‘Regret’ are Almost Indistinguishable

Long before any college or university had secured research funding to prove (or disprove) it, a long-standing (and oft-quoted) trope has laid claim that...
A framed photo of a shirtless Santa giving the middle finger is shown in front of the GM building to help compare the 2020 Chevy Silverado 1500 vs 2020 Toyota Tundra.

“Christmas Icon” Helps Toyota to Beat out Chevy for #2 Truck Spot

It’s a tale as old as time. No…we’re not talking about ‘Beauty and the Beast’, you strung-out Disney+ junkie; we’re talking about the battle...

Toyota Wants You to Treat Your Vehicle Nicely

We’ve seen vehicles that include concierge services, automatic crash response systems, and even autonomous driving. Now, Toyota is revolutionizing the industry by engineering trucks...
Hand on cell phone swiping right on woman making weird face who brags about 2019 Toyota Rav4

THIS is the #1 Thing Men Look For in a Woman (& You’ll Never...

“Consequence-Free Sex”. Isn’t that refreshing, in a world of clickbait articles? Leave it to The Lemon to cut right to the chase and give you...
A pair of CEOs give the thumbs up after coming up with the name for the 2019 Toyota Sienna

Toyota Eyes New Naming Strategy for 2020

“Gentlemen…and ladies…taking the main stage we have a very special request. She’s a sexy crowd favorite who’s here just for you. Make sure and...
Side profiles of the 2020 Jeep Compass vs 2020 Toyota RAV4 are shown in front of an inbox of emails.

Boddums Up: The 2020 Jeep Compass Conundrum

Good day readers, I’ve got a treat for you. You see, I’ve become something of a celebrity over the last few months as my...
An upside down Toyota logo is shown above a ritual circle at a Toyota dealer.

An Upside-Down Phallus or an Invocation to Satan? We Take a Closer Look at...

If you were around during the turbulent decade of the 1980s, you're likely familiar with the period known as the "Satanic Panic," the age...

Man Steals Sonata, City Celebrates His Selflessness

Normally, when an individual’s car is stolen, it can lead to a variety of different issues for the owner. For starters, they don’t have...
A truck market researcher is shown comparing the 2022 Chevy Silverado vs 2022 Toyota Tundra.

Truck Manufacturers Chase Exciting New Market

The auto industry is a fickle creature with manufacturers constantly chasing after new markets and demographics to buy their vehicles. While you might spend...