5 Bold New Automotive Technologies
One thing I find interesting about the auto industry is the way in which it draws inspiration from other industries and businesses to innovate for itself. For example, recently, Nissan will start testing a vehicle subscription service in Texas, where you pay a monthly fee, and you can drive different vehicles every day. Meanwhile, lawmakers in Virginia are passing...
Now You Can Hate Cyclists on Land and Water
While we might be stretching the definition of live auto news to include this particular story, the way we figure it, “if it’s good enough for Motor Trend, it’s good enough for The Lemon.” Should we set our standards higher? Maybe. Are we going to? Probably not.
Anyhoo, let’s talk about the New Zealand-based company Manta5, a company that exploded...
Hyundai Partners with Uber to Develop Air Taxi
As with most any industry show, the annual Consumer Electronics Show is always a great source for live auto news. And at the 2020 CES, Hyundai announced a new partnership with ride-share giant Uber to propel their newly-formed Urban Air Mobility division forward, to make their proposed air-taxi service a reality.
The concept of Personal Air Vehicles (PAVs) is something...
Does KIA Have an Axe to Grind With ‘The Grudge’?
Lovers of the psychological horror film genre are likely to be familiar with the Japanese film franchise Ju-On. Translated roughly to 'curse grudge', the 1998 film revolved around a cursed home whose phantoms would torment subsequent residents. It would spawn a series of sequels, off-shoot media and a widely successful Americanized version of the franchise. That said, it all...
Local Writer Found Dead: The Lemon Investigates
The Lemon respectfully requests that our loyal readers join us in a moment of quiet reflection in memory of celebrated staff writer Jason Cook, who passed away earlier this week. Such a sudden and unexpected loss of such a valuable team member is made even more difficult to bear by the fact that Jason was here in our offices...
90’s Singer Becomes Most Sought After Spokesperson of 2020
If nothing else, the next few years are shaping up to be a full-scale shootout between competing crossover and SUV offerings. For the better part of a decade, the crossover SUV segment has become increasingly more oversaturated, and, more recently, automakers have been ditching sedans to focus their efforts on creating even more competitive options in an attempt to...
GMC Dealership Closes Under Bizarre Circumstances
Bethesda MD - In March of 2019, it had been reported that the number of car dealerships in the United States had declined for the first time since 2013. While we’re still awaiting the hard numbers for the fourth quarter to determine just how many dealerships met their demise in 2019, it’s clear that the restructuring strategies being employed...
Ford Sets its Sights on the Cybertruck
In terms of overall sales, Ford trucks sit head and shoulders above the offerings of (pretty much) every other automaker out there. As of Q3 of 2019, the F-Series was reported to have moved 214,176 units. RAM (which had managed to beat out sales of the Chevy Silverado for most of the year) came in second but did so...
Elon Musk is Not a Decepticon Servant (and Other Comforting Lies)
This may not come as much of a surprise, but the evidence to suggest that Elon Musk is a servant of the Decepticons has been adding up for some time now. With the recent reveal of the “Cybertruck,” the evidence became truly overwhelming as he stood on stage in front of a villainous robot in disguise and presented it...
How a Hot Flash Got Me a Hot Rod
Editor's Note: Recently, popular articles such as Massachusetts Presidential Hopeful Turns Down Jeep Sponsorship and GM Criticized for Referring to Discontinued Models as “Epsteins” (Because They Didn’t Kill Themselves) have sparked intense debate online, inundating Facebook with vitriol from both sides of the political aisle. To comply with Community Standards, The Lemon has been asked to incorporate content of a...
Chevy Targets People Who Have “Run Out of F*cks”
These days, it seems as though most topics of conversation are (in some way) impacted by the idea of sustainability. In fact, it seems fair to say that our global community is collectively focused on the various resources that we rely upon, the manner in which those resources are distributed, and the rate at which we consume them. From...
Ford’s #1, But Some States Just Aren’t Inuit
’Tis the season…the season where, from one coast to another, friends, families, and loved ones are uniting with one another to share in the festive spirit of the holidays. There are halls to be decked, belts to be jingled, gifts to be given, and conflicts to be diffused between indoctrinated undergrads and their inarguably racist grandparents. Merry Christmas, indeed....
Highway Safety: The Newest Victim of Social Justice Warriors
Judging by a recent news story, discount tire places around Massachusetts might find themselves indebted to the overly-sensitive champions of the underdog that seem to have overrun the Bay State.
“Bald is Beautiful…”
It’s a saying which probably started out as some sort of affirmation uttered quietly into the mirror by countless follicly-challenged men each morning, but it has grown to...
Has the Mach-E Reinvented ‘Reinvention’?
Apple. Robert Downey Jr. Lego. Miley Cyrus. Old Spice. Caitlin Jenner. Bruce Jenner’s closet. What do all of these things have in common? They’ve all been recognized for reinventing themselves in fresh, new ways. More importantly, those reinventions came as a result of personal choice, not as a result of outside pressure, insistence, or even request. And it would...
Upgrade Your 2020 With the Newest Internet Challenge
As a general rule, GMC’s marketing initiatives feel like a bit of a crapshoot. Think about it. In fact, let’s put a question out there for the non-GMC loyalists: when was the last time you remember seeing a GMC television spot? If you’re among the minority who can actually summon that memory, did the commercial actually make an impression?...
Consumer Warning: Do Not Seek “Used Wranglers” on Craigs List
If someone were to begin searching used Jeeps for sale, they'd probably expect a pretty straightforward process. It's unlikely that they'd give any thought to the possibility that their search could potentially overlap with urban legends. After all, how much do we (as rational adults) actually worry about urban legends within our daily lives? Not much.
Think for a moment...
New Car Smells Aimed at Boomers
As of late, GM has shown a refreshing level of transparency when it comes to the inherent struggles of the Cadillac brand. Victimized in the public eye by damning headlines like, “Can Cadillac ever get its groove back?” and “Cadillac’s Last Stand,” there’s been little secret that the brand has found it difficult to maintain, let alone define, their...
Ford Blindsided by ‘Imma Tell My Kids’ Memes
If you're searching online for Ford cars for sale, it's only a matter of time before you find yourself searching exclusively through discontinued models. Most of you may already know this, but Ford Motor Company had announced this past year that they would be discontinuing their sedan offerings to restructure their lineup around more popular crossover and SUV models....
The Ghost Car Epidemic No One is Talking About
If you’re interested in live auto news like I am, and you watch for the signs and secret signals that we all know are deeply encoded in the endless stream of buzzwords and propaganda scrawled across most car news sites out there, like I do, then you’re already well aware of what I’m going to discuss here today. To...
“Christmas Icon” Helps Toyota to Beat out Chevy for #2 Truck Spot
It’s a tale as old as time. No…we’re not talking about ‘Beauty and the Beast’, you strung-out Disney+ junkie; we’re talking about the battle for supremacy in the truck segment (pffffft…idiot). But 2019 was a game-changing year for trucks. RAM managed to unseat Chevy to gain the #2 spot. GMC created the first-ever common-sense tailgate. Tesla, Rivian, and Ford...
