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The Amazing Story of How the Jeep Gladiator Came to Be

A satire live auto news photo depicting how the Gladiator got its name
In July of 2018, Sergio Marchionne, the executive responsible for merging two faltering automakers into the unstoppable force known as Fiat-Chrysler, died at the age of 66. And while his passing was certainly a sorrowful headline in live auto news circles, so were such groundbreaking offerings as the Dodge Challenger Hellcat, Demon, Redeye and Jeep Cherokee Trackhawk which speak...

Honda Ridgeline Credited with Decline in #ToxicMasculinity

A man making an effeminate gesture at a Honda Ridgeline
Rockford IL - For those of you who only know Rockford, IL as the “Dry Hand-Job Capitol of the U.S”, it’s time to buy yourself a new commemorative coffee cup. Why? Because the most recent sales data on the truck segment have identified Rockford as having the greatest concentration of Honda Ridgelines, than any other town or city in...

Chevy Spark to Star in 2019 Movie? And it’s NOT a Comedy?

A man frames up a shot for the camera man for a 2019 Chevy Spark
Los Angeles CA - Just days before the film’s December 21st release, Paramount Pictures announced the next chapter in the Transformer film series, following this year’s holiday blockbuster ‘Bumblebee’. While executives are remaining tight-lipped, E! Entertainment Televisions is reporting that the film will be based around a Transformer, whose automotive form is that of a 2019 Chevy Spark and...

Nissan Leaf voted ‘Car of the Year’ by Huntington Beach Oil Barons

nissan huntington beach
Huntington Beach CA - You don’t have to be a resident of the west coast to feel the reach of California’s influence when it comes to the protection of natural resources or the desire to increase sustainable alternatives. Hell, you don’t even to be American. The simple truth is legislation originating in the Golden State impacts everything from domestic...

Dealership Accidentally Sponsors Brazilian Sports Team

A man in a suit in front of a Brazilian crowd
Bethesda, MD - As any marketer knows, one’s budget can prove to be a finicky mistress, especially when it limits the realization of an initiative, or directly opposes one’s ultimate goal. And therein lies a lesson which was learned ‘the hard way’ by Jan Rock-Woodland, Marketing Associate at Confederated Chevrolet-GMC-Buick, a Bethesda based GM dealership. Her goal? To promote...

Portland’s Cash-Free Economy Reigns Havoc on Dealerships

A picture depicting the odd cultural developments in Portland OR and trade in prices
Portland, OR - Of all the kitschy cultural developments to reassert themselves in modern times, bartering might be one of the most fascinating. Unless, of course, you’re a managing partner in a Portland Chevrolet dealership where the employees don’t understanding the difference between ‘bartering’ and ‘trade in value’. To use a phrase coined by Rolling Stone magazine, Portland seems to...

Ford Plays “Would You Rather” with Massachusetts Man

The words Would You Rather over a Boston skyline with an outline of Massachusetts that reads Special Masshole Edition
Lenox, MA - If you’re searching out used Ford F-150 for Sale, you might want to talk to Bill Baker of Lenox, Massachusetts before you pull the trigger on any purchases. Mr. Baker (age 26) might be best known in the local community as “Jeep Guy”, having owned a string of Wranglers and having been very vocal about the...

New Study says ‘Driving a Yaris’ and ‘Regret’ are Almost Indistinguishable

White 2019 Toyota Yaris in back with depressed man in front
Long before any college or university had secured research funding to prove (or disprove) it, a long-standing (and oft-quoted) trope has laid claim that the biochemical effects of falling in love can be duplicated by eating chocolate. And while science has gone on to validate that claim (which we’ll get to) it raises the question of what other mental...

Live-Action Lion King to Feature Brand-New Characters + Jeep

Pride Rock from The Lion King live-action remake with a tourist in front
Los Angeles, CA - While The Lemon prides ourselves on covering live auto news, we sometimes get suckered into the allure of Hollywood. If we’re lucky, we will occasionally have an opportunity to combine both our passions: overpriced cars and overpriced movies. We lucked out. Back on November 22nd, Disney released a trailer for their upcoming, live-action version of the...

Automotive Journalist to Receive Ground-Breaking Coma Therapy

Dangling keys in front of coma patient
Bethesda, MD - For automotive journalist Benji Wheeling, the day began like any other. After hitting snooze 3-4 times, he rose to a little ‘wake & bake’, following by reruns of the George Lopez Show and a half-eaten (pizza) Lunchable for breakfast. With his wife (a registered nurse) long-since departed, arriving at the hospital after dropping their two children...