Home Blog Page 3

Is This a Joke? Pennywise the New Face of Takata Airbags?

Pennywise is waving while a car sinks into a frozen lake.
I don’t care what my CFO Ashley tells you, reporting on live auto news headlines is hard work, achievable only by the most insightful, resilient and unconventionally handsome of professionals. Sure, the high level of innovation and steady stream of compelling concepts and reveals presented at industry trade shows worldwide offer a certain level of appeal. But all too...

Winter is…Gone? Huge Misstep in GoT Marketing

The Game of Thrones characters are at a modern day summer beach party.
On Sunday, April 14th a global audience was rewarded with the beginning of the end; the first episode of the long-awaited eighth (and final) season of Game of Thrones. Not only did it represent the near-culmination of (three days shy of) an eight-year relationship for many viewers, but the highly-anticipated episode had been the first in nearly twenty months....

Joe Biden: The New Face of “New Car Smell”?

In live auto news, Biden may be the face of a new car smell product, whihc is shown in front of him and next to a confused woman.
Almost as if we were experiencing some sort of extended April Fools Day, many of the news stories appearing this spring have felt like they could have been the creation of some satirical news site. This is nothing new of course, with the better part of the last five years feeling like a comic surrealist mindf*ck. But with the...

Jaguar Land Rover Reveals Controversial EV Concept

Jaguar & Land Rover Vehicles shown with tire tracks across artist's depiction of BREXIT
Coventry, UK - Iconic British automakers Jaguar Land Rover (JLR) have had their fair share of headaches to deal with as of late. A weak presence in China and dwindling appeal have (most recently) equated to 12% dip in sales for the month of May, the most recent example of a downward trend that JLR seems unable to break. But...

Shade Behind the Failed FCA / Renault Merger

As the proposed merger between Fiat-Chrysler and Renault crumbles, we wonder if 'Shade' is the root cause.
Just one week ago, the proposed merger between Fiat-Chrysler and French automaker, Renault had been poised to give birth to an entity that would assert itself as the third largest global automotive entity. If successful, the entity would have offered one of the most diverse portfolios, having combined such notable brands as Abarth, Alfa Romeo, Dodge, Fiat, Jeep, Lancia, Maserati,...

‘White Saviors’ Come to the Aid of Blind Native American Actor

Magi Rainwater is outside a Buick GMC dealer while protestors try to stop him from narrating a comparison on the 2019 Buick Envision vs 2019 Jeep Grand Cherokee.
To paraphrase comedian(?) Jeff Foxworthy, if you’re trying to choose between the 2019 Buick Envision vs 2019 Jeep Grand Cherokee…You might be a racist. Propelled by the immediate outreach of social media trending, it has become easier than ever for sociological buzz words to take root. Terms such as ‘woke’ and ‘problematic’ are just a few examples of terms that...

Bernie Sanders Has Some Thoughts on Chevy Lease Deals

Bernie Sanders is shown behind a podium with a Save Oshawa GM on the sign as part of live auto news.
With the 2020 Presidential Race ramping up with each passing moment, there is no shortage of news stories worth keeping abreast of. And now, more than ever, we find ourselves collectively captivated, unsure of whether we’re watching actual history unfold or are trapped inside of an SNL skit. Here at The Lemon, this sentiment is most evident when it...

Dealership Inspires NH Men to Share Their Love (of Burritos)

Two men in Burrito Bae shirts are in a restaurant with burritos in front of them.
Peterborough, NH -  A newly-opened local business in a small southern New Hampshire town is changing what it means to “put it in your mouth,” and it’s all thanks to the shared experience of its two owners at a Buy Here Pay Here Dealership. Yosh Billings and Niall Murray (both aged 22) were friends and longtime co-workers whose relationship might...

David Dobrik Gives Away Nissan Lease

A young man is holding keys in front of his garage with a red Nissan sedan and a Nissan Lease Giveaway text over laid.
David Dobrik, the king of clickbait, has established himself as a content creator on an up and coming indie site called YouTube. Though he himself has multiple cars, two of which are a Tesla and a Ferrari, he is known for buying his friends, family, and strangers nice cars too. This time, he’s “giving away” a Nissan lease! That’s...

Man Sets Record for Most Miles Traveled with Blinker On

An older man, who has a recommendation for the 2019 GMC Acadia vs 2019 Chevy Traverse, is shown next to his Guinness World Record certificate.
Beverley, MA – "If yah wah debating buyin' the 2019 GMC Acadia vs 2019 Chevy Traverse, getcha'self the Acadia," suggests a local man who was recently recognized by Guinness World Records for setting a rather impressive feat. Jon H. Willingham, 65, was recently recognized for setting the world record for “most miles traveled with a turn signal on.” His 48...