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Vehicle Naming Honored by Literary Community

Two men brainstorm the worst auto names
San Jose, CA - If you’re comparing the 2019 Chevy Tahoe vs 2019 Toyota Sequoia, you’re probably looking at performance, handling, design, comfort, cargo and amenities in an attempt to determine which better fits the unique demands of your lifestyle. What you’re probably NOT thinking about, are the names of those vehicles. But leading automakers are more than happy to pay...

4/5 Men Named ‘Glen’ Agree: Used Chevy(s) Rock

The Lemon is your source for used Chevy news with 5 guys named Glen
Interested in a used Chevy car, truck or SUV? You might want to get a friend’s opinion first…especially if you have a friend named Glen(n). As of 2019, there are few industries or areas of marketing where ‘test groups’ aren’t utilized in some form or fashion. The goal, of course, to elicit candid reactions and assessments of a product, service...

FCA Hints at RAM Mammoth for 2021

The Lemon is the leader in all things Live Auto News
Detroit, MI - And the headlines continue to roll in from the North American International Auto Show, where last month’s reveals sparked countless live auto news headlines and conversations which are continuing, even a month later. Building upon much of the momentum from 2018, the most impactful reveals from the 2019 show seemed to be based around advances in sustainable...

GMC Misfires with #Woke Campaign. Ford Prospers.

A black and white photo of a boy playing with a dump truck
If you’re in the market for a new truck and are comparing the 2019 Ford F-150 vs 2019 GMC Sierra, your decision might have just been made easier - depending on the intensity of your socio-political beliefs. As we all know, and might have even forgotten by this point, razor-giant Gillette made massive headlines in January with their controversial long-form...

Samuel L Jackson: Ready to Sell Some MF’ing Used Cars

Samuel L Jackson in front of a used car dealership
Cincinnati, OH - When looking for used cars Cincinnati drivers have plenty of dealerships to choose from, from the diverse selection of Cincinnati Auto Credit to the homespun charm of Lo’s Auto Sales. But in a surprising turn of events, one of the biggest names in Hollywood is about cause ripples in the Queen City automotive marketplace. And while...

Girl Named Sierra’ Chosen as New GMC Spokesperson

Two teens watch the GMC spokesperson reveal on TV
Whether you’re a loyal GMC customer interested in a heavy-duty 2019 GMC Sierra 3500, or even a base 1500, you might have noticed the changing face of GMC - at least in terms of its recent marketing initiatives. Fueled by the increasing trend of dropping polished, celebrity spokespeople, and establishing a more relatable, home-grown approach, the automaker has spent most...

Dealership Leaves Customer With Nothing Left to Keep Him Hanging On

A country singer sits in front of a closing Cadillac dealership
Los Angeles, CA - Over the last two decades, lovers of music have grown infinitely enamored with the trend of ‘storytelling’, placing the songwriter center-stage to explain the inspiration and stories behind their most popular lyrics. Some might reveal that their song was merely a loose interpretation, inspired in essence by an idea, a person or experience from their...

GM Attacks FCA for “Disrespecting Family Values”

A happy family skips away from a 2019 Ram 1500
Detroit, MI - Regardless of the industry you work in, we’re all familiar with the kind of raucous debauchery that can take place at trade shows. The combination of high-powered decision makers, exciting new products, alcohol and a (potentially) consequence-free and neutral environment are all ingredients in a trade show’s recipe for shenanigans. And the North American International Auto...

Athol MA Man Goes “Full Pollock” Over 2020 Supra

A man in a hazmat suit cleans a scene under a black light
Athol, MA - In recent years, Western Massachusetts has reached what can only be described as “mythical status”. Not entirely unlike the absentee worlds of Atlantis, El Dorado or Bethesda Maryland, this part of the state (anything west of Route 495) consists primarily of what are referred to as “the lost towns”. And smack dab in the middle of...

Nicholas Cage: Prime Suspect in NAIAS Vehicle Theft

The Lemon is your home for the best and most current auto news
Detroit, MI - Among the highly-anticipated offerings to be unveiled at January’s NAIAS show, one of the stand-outs was undoubtedly Ford’s reveal of the 2020 Mustang Shelby GT500. Live auto news venues flooded newsfeeds with live-streaming reports on the GT500, considered to be Ford’s most powerful muscle car ever. And while actual horsepower ratings have yet to be confirmed,...